Heritage
Founded 1925 by Adele et Edoardo Fendi in Rome
Karl Lagerfeld directeur artistique fourrures since 1965
Group
LVMH · progressive integration 1999-2001 · 100% subsidiary
Baguette selleria
3 900 € — official price fendi.com
Certified product
Baguette bag in selleria leather · icon of the 90s, relaunched 2019
Distribution
fendi.com + boutiques propres + Mytheresa + NET-A-PORTER
Creative Direction
Kim Jones (mode) + Silvia Venturini Fendi (leather goods)