Gemini cite 'Design the Change' comme programme RSE de Ralph Lauren. Le programme s'appelle désormais 'Timeless by Design 2030' depuis March 2026. Gemini utilise l'ancien nom.
ChatGPT cite aussi 'Design the Change' et décrit Ask Ralph de façon générique sans mentionner Microsoft Azure OpenAI ni le lancement en septembre 2025.
Patrice Louvet CEO depuis 2017 unanime. Ralph Lauren Executive Chairman et CCO unanime. Ask Ralph correctement décrit sur 3 LLMs (Microsoft Azure OpenAI, sept. 2025). Purple Label fabriqué Italie + UK unanime.
AI agents (Claude, GPT, Gemini) now query MCP servers to obtain brand data in real time. Without your own certified MCP, these agents fall back on training data — and hallucinate.
2A Agency propose deux niveaux de service :
1. CERTIFICATION — Your brand is audited, a certified Node is published in the 2A registry. Agents querying the 2A MCP receive your exact data.
2. BRAND MCP SERVER — 2A Agency deploys a dedicated MCP server for your brand, certified and validated by the 2A registry. Your data is directly accessible to AI agents without 2A as intermediary.
Analogy: 2A Agency is the DNS — your MCP is your certified IP address.
Contact 2A Agency